MANAGEMENT ANALYTICS:
DECISION-MAKING LESSONS FROM THE SPORTS INDUSTRY

Leverage analytics to drive business growth and operational efficiency.

Duration

6 weeks, excluding
orientation

Effort

6-8 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

Other Detail

Earn a digital
MIT Sloan Certificate

ON COMPLETION OF THIS PROGRAM, YOU’LL WALK AWAY WITH:

1

An understanding of the strategic value of using data for decision-making in business, drawing on lessons from the sports industry.

2

Knowledge of the latest data analysis technologies and tools available to support data-based decisions.

3

A sound analytics framework for practical implementation, setting you up to transform your organization to become more data-driven.

COURSE CURRICULUM

Over the duration of this online course, you’ll work your way through the following modules:

MODULE 1 From Data to Decision-Making
Explore the strategic value of using data for decision making.

MODULE 2 Aligning Analytics With Your Strategic Goals
Investigate how to use the Analytics Management Framework to create your data analytics strategy in line with your organizational goals.

MODULE 3 Designing Your Analytics System
Learn about the processes, technological tools, and the people that support data-driven decision-making.

MODULE 4 Translating Your Analytics Insights Into Action
Explore the technologies and best practices involved in visualizing and communicating data insights.

MODULE 5 Humans and Machines in Partnership: Making Your Decisions With Analytics
Discover how data analytics can be used to enhance decision-making processes.

MODULE 6 Toward a Data-Driven Culture
Transform your organizational structure and culture to become more data driven.

Please note that module titles and their contents are subject to change during course development.

FACULTY DIRECTOR

Ben Shields

Senior Lecturer in Managerial Communication, MIT Sloan

Shields is a senior lecturer at the MIT Sloan School of Management. He studies technological change through the lens of sports. His current research explores how people and organizations use data analytics to inform strategy and decision-making. At MIT Sloan, he teaches courses on sports management and analytics, leadership communication, and social media. Shields is the author or co-author of three books, The Sports Strategist: Developing Leaders for a High Performance Industry, The Elusive Fan: Reinventing Sports in a Crowded Marketplace and Social Media Management: Persuasion in Networked Culture. He is the co-host of ‘Counterpoints’, the sports analytics podcast from the MIT Sloan Management Review, and the faculty director of the Formula 1 Extreme Innovation Series with MIT Sloan Executive Education. Prior to MIT, he was the director of social media at ESPN. Shields holds a PhD in media, technology, and society from Northwestern University, where he wrote his doctoral dissertation on fantasy sports.

“This course is very insightful and gives a good overview of cultivating a data-driven approach in the organization. In today's world, where data is an asset to any company, this course provides invaluable insights on how to collect, store, and govern the data for proper communication, helping in the right decision-making.”

– Anu Sangal, Program Manager, PayPal

AN ONLINE EDUCATION THAT SETS YOU APART

This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

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Develop new competencies and earn valuable recognition from an international selection of universities and institutions, entirely online and on your own time frame.

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Enjoy a personalized, people-mediated online learning experience that supports you every step of the way.

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

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