MANAGEMENT ANALYTICS:
DECISION-MAKING LESSONS FROM THE SPORTS INDUSTRY

Enhance your skills as a data-driven executive.

Duration

6 weeks, excluding
orientation

Effort

6-8 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

Other Detail

Earn an MIT Sloan
Certificate

YOU’LL WALK AWAY WITH:

1

An understanding of the strategic value of using data for decision making in business, drawing on lessons from the sports industry.

2

Knowledge of the latest data analysis technologies and tools available to support data-based decisions.

3

A sound analytics framework for practical implementation, setting you up to transform your organization to become more data-driven.

Sports provides a unique perspective on leadership, performance management, strategy, innovation, and, perhaps most of all, managing with data.” *

*MIT Sloan Management Review (Jul, 2019).

COURSE CURRICULUM

Over the duration of this online course, you’ll work your way through the following modules:

Module 1:
From data to decision making

Explore the strategic value of using data for decision making.

Module 2:
Aligning analytics with your strategic goals

Investigate how to use the analytics management framework to create your data analytics strategy in line with your organizational goals.

Module 3:
Designing your analytics system

Learn about the technologies and tools that support data-driven decision making.

Module 4:
Translating your analytics insights into action

Explore the technologies and best practices involved in visualizing and communicating data insights

Module 5:
Humans and machines in partnership: making your decisions with analytics

Discover how data analytics can be used to enhance decision-making processes.

Module 6:
Towards a data-driven culture

Transform your organizational structure and culture to become more data driven.

THE SKILL SETS OF DATA-DRIVEN EXECUTIVES

 

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YOUR FACULTY DIRECTOR

Ben Shields

Senior Lecturer in Managerial Communication, MIT Sloan School of Management

Shields holds an MA in communication studies and a PhD in media, technology, and society from Northwestern University. A senior lecturer in managerial communication at the MIT Sloan School of Management, he is the author or co-author of three books, Social Media Management: Persuasion in Networked Culture (Oxford University Press, 2016), The Sports Strategist: Developing Leaders for a High Performance Industry (Oxford University Press, 2015), and The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006).

He teaches a number of courses in the graduate programs at MIT Sloan, including communication for leaders, social media management, and a Sloan Fellows seminar on leadership. He previously served as the director of social media and marketing at ESPN, overseeing social media strategy for the brand.

AN ONLINE EDUCATION THAT SETS YOU APART

This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals who have already benefited from the opportunity to:

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Develop new competencies and earn valuable recognition from an international selection of universities, entirely online and on your own time frame

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Enjoy a personalized, people-mediated online learning experience that supports you every step of the way

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

VIEW YOUR BROCHURE

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