Enhance your skills as a data-driven executive.
6 weeks, excluding
6-8 hours per week,
Earn an MIT Sloan
An understanding of the strategic value of using data for decision making in business, drawing on lessons from the sports industry.
Knowledge of the latest data analysis technologies and tools available to support data-based decisions.
A sound analytics framework for practical implementation, setting you up to transform your organization to become more data-driven.
Over the duration of this online course, you’ll work your way through the following modules:
Module 1: From data to decision making
Explore the strategic value of using data for decision making.
Module 2: Aligning analytics with your strategic goals
Investigate how to use the analytics management framework to create your data analytics strategy in line with your organizational goals.
Module 3: Designing your analytics system
Learn about the technologies and tools that support data-driven decision making.
Module 4: Translating your analytics insights into action
Explore the technologies and best practices involved in visualizing and communicating data insights
Module 5: Humans and machines in partnership: making your decisions with analytics
Discover how data analytics can be used to enhance decision-making processes.
Module 6: Towards a data-driven culture
Transform your organizational structure and culture to become more data driven.
Senior Lecturer in Managerial Communication, MIT Sloan School of Management
Shields holds an MA in communication studies and a PhD in media, technology, and society from Northwestern University. A senior lecturer in managerial communication at the MIT Sloan School of Management, he is the author or co-author of three books, Social Media Management: Persuasion in Networked Culture (Oxford University Press, 2016), The Sports Strategist: Developing Leaders for a High Performance Industry (Oxford University Press, 2015), and The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006).
He teaches a number of courses in the graduate programs at MIT Sloan, including communication for leaders, social media management, and a Sloan Fellows seminar on leadership. He previously served as the director of social media and marketing at ESPN, overseeing social media strategy for the brand.
This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals who have already benefited from the opportunity to:
Develop new competencies and earn valuable recognition from an international selection of universities, entirely online and on your own time frame
Enjoy a personalized, people-mediated online learning experience that supports you every step of the way
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones
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