DIGITAL MARKETING ANALYTICS

Duration

6 weeks, excluding
orientation

Effort

6–8 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

YOU’LL WALK AWAY WITH:

1

The ability to develop a comprehensive digital marketing optimization strategy for a marketing campaign, including creating a predictive model using analytics tools.

2

Knowledge of how to take advantage of the latest developments in data analytics, digital advertising, and predictive modeling to increase your digital marketing reach and optimize your ROI.

3

Recognition of your commitment to a future-focused approach to business strategy in the form of a certificate of completion from the MIT Sloan School of Management – one of the world’s leading business schools.

COURSE CURRICULUM

Module 1:
Understanding the Digital Marketing Channel Mix
Module 2:
Implementing Integrated Digital Marketing
Module 3:
Understanding Predictive Analytics and Predictive Marketing
Module 4:
Implementing Predictive Marketing Across Channels
Module 5:
Optimizing Return on Investment (ROI)
Module 6:
The Future of Integrated Digital Marketing: Video, Mobile, and Artificial Intelligence

WHAT IS GETSMARTER?

GetSmarter, a brand of 2U, Inc., partners with the world's leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.

Technology meets academic rigor in our people-mediated model which enables lifelong learners across the globe to obtain industry-relevant skills that are certified by the world’s most reputable academic institutions.

AN ONLINE EDUCATION THAT SETS YOU APART

This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals who have already benefited from the opportunity to:

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Develop new competencies and earn valuable recognition from an international selection of universities, entirely online and on your own time frame

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Enjoy a personalized, people-mediated online learning experience that supports you every step of the way

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

VIEW COURSE BROCHURE

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