DIGITAL BUSINESS STRATEGY:
HARNESSING OUR DIGITAL FUTURE

Discover the positive potential of digital transformation.

Duration

6 weeks, excluding
orientation

Effort

5–8 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

Other Detail

Earn an MIT Sloan
Certificate

YOU’LL WALK AWAY WITH:

1

Practical skills in implementing a digital transformation strategy that draws on the knowledge of MIT faculty, renowned industry leaders, and real-world examples.

2

The ability to articulate what these disruptions mean for the industry, and create effective business strategies to manage digital transformation.

3

A foundational understanding of how to harness the power of disruptive technologies by improving operations and increasing business value.

COURSE CURRICULUM

MODULE 1:
Introducing Digital Transformation

Review the practice of traditional and data-driven decision-making to business in the second machine age. Use the Matrix of Change tool to plan a cohesive digital transformation.

MODULE 2:
Artificial Intelligence

Investigate the business applications of machine learning.

MODULE 3:
Platforms in a Digital Economy

Correlate business success in the digital economy with the optimal utilization of key features of digitization.

MODULE 4:
The Platform Revolution

Distinguish between different types of platforms to determine how they may affect an industry and how to employ them effectively.

MODULE 5:
Harnessing the Crowd

Recommend an experiment that utilizes the crowd to address a business problem.

MODULE 6:
Limits to Decentralization

Assess the utility of decentralized technology for a business. Reflect on the changes in company structures and the nature of work that are occuring in the second machine age.

YOUR FACULTY DIRECTORS

Erik Brynjolfsson

Professor, MIT Sloan School of Management Director,
MIT Initiative on the Digital Economy

Brynjolfsson is a research associate at the National Bureau of Economic Research (NBER). His research examines the effects of information technologies on business strategy, productivity and performance, digital commerce, and intangible assets. At MIT, he teaches courses on the economics of information at the Analytics Lab. As the author or co-author of several books, including The New York Times best-seller The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies (2014), and Machine, Platform, Crowd: Harnessing Our Digital Future (2017), Brynjolfsson is one of the most widely cited scholars in information systems and economics, and has served on the editorial boards of numerous academic journals.

Andrew McAfee

Co-Director, MIT Initiative on the Digital Economy

McAfee is a principal research scientist at MIT, where he studies how digital technologies are changing business, the economy, and society. His 2014 book The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies (co-authored with Erik Brynjolfsson) was a New York Times best-seller, and was shortlisted for the Financial Times/McKinsey Business Book of the Year Award. McAfee is also a co-author of Machine, Platform, Crowd: Harnessing Our Digital Future. He writes academic papers, a blog for the Financial Times, and articles for publications including Harvard Business Review, The Economist, The Wall Street Journal, and The New York Times.

"This course exceeded my expectations. The applied learning experience provided many new insights on digital transformation and better equipped me to perform my role. The design of the course provided new perspectives, challenged my mental models, and stimulated new [and] refreshing ideas to explore beyond what I have gained from first reading the book Machine, Platform, Crowd: Harnessing Our Digital Future by Andrew McAfee and Erik Brynjolfsson."
– Kwek Hyen Chee, Director and Head Digital Business Innovation, SMRT Corporation Ltd

AN ONLINE EDUCATION THAT SETS YOU APART

This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals who have already benefited from the opportunity to:

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Develop new competencies and earn valuable recognition from an international selection of universities, entirely online and on your own time frame

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Enjoy a personalized, people-mediated online learning experience that supports you every step of the way

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

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